It already had the desert, the mountains and the sea. It now has a place amongst the world’s destinations to watch in 2027.

The Sultanate of Oman has just been included in the ‘Best in Travel’ selection by World Travel Magazine, a Singapore-based publication which each year selects 50 destinations from around the world. The Sultanate stands out in the Middle East category with a distinction that particularly suits it: ‘Best for Arab Hospitality’.

For Oman’s appeal extends far beyond its landscapes. The magazine highlights both the diversity of its terrain – from vast desert expanses to mountains and its extensive coastline – and the warm welcome extended to travellers. This hospitality is deeply rooted in Omani identity and is regarded as one of the most memorable aspects of a trip to the country.

At Blossom, this recognition resonates deeply with the way we experience Oman. Whether in Jebel Sifah or Salalah, wellbeing is an integral part of the journey. It is nourished by the sea, the wide open spaces, the tranquillity, the discoveries and that very hospitality which gives the Sultanate its unique character.